Hi, I'm Tina 👋
I've had a lot of titles. To name a few: growth marketer, freelance writer, yoga teacher, record label intern, social media manager, volunteer, digital nomad... you get the idea.
Currently, I’m a Campaigns Marketing Manager serving as the central hub for our global content campaign launches. I specialize in orchestrating the journey of high-value content across multiple channels (from organic social and paid media to digital distribution) and ensuring every initiative is cohesive and impactful. My previous experience is in digital marketing, including email and social media management, copywriting, copyediting, and content strategy.
(tl;dr - lots and lots of content.)
My educational background includes a Master of Arts (M.A.), with a concentration in Web Design and Online Communications from the University of Florida, and a Bachelor of Arts (B.A) in Communications from the University of South Florida.
When I'm not at working or writing, you can find me reading, going to events, trying new restaurants, exploring a new city, at a concert, or cuddling with Mango 🐈⬛.
Professional Overview
I'm a Senior Growth Marketing Strategist with a proven track record of architecting global, multi-channel marketing plans that have exceeded MQL and pipeline goals. A highly collaborative leader, I specialize in orchestrating integrated campaigns across diverse functions (including Web, Design, Growth, Marketing Operations, and Content) to ensure seamless execution and brand consistency. I bring extensive experience in localizing global themes for regional teams and optimizing brand reputation across B2B review ecosystems. My strategic approach is grounded in a strong foundational knowledge of CRM and automation platforms (HubSpot, Salesforce, Marketo), ensuring that high-level campaign visions are supported by sound digital distribution and measurable market impact.
Major Milestones
Career Wins & Cultural Leadership
- Lead the ADAPT Ability ERG at Kyriba, a dedicated space for neurodivergent employees and their allies to thrive and find community within the workplace.
- While at G2, consistently hit the mark on pipeline goals, surpassing targets by 103% during the first half of 2023.
- Co-led the Latine and Allies ERG at G2, where I spearheaded fundraisers for families in Latin America via New Story and collaborated with the LGBTQ+ Allies group to bridge communities during Pride.
- Honored as the Giver of the Month in March 2023, an award given by G2 that recognizes the impact of showing up for your teammates and leading with empathy.
- Acted as the bridge between Jackson Health System and local organizations like Radical Partners and O, Miami to bring "Poetry Prescriptions," wellness fairs, and public transit pop-ups to life in the city.
- Partnered with the Bookleggers collective to bring mobile library carts to the children and families at Holtz Children’s Hospital.
Community & Creative Impact
- Hosted Full Moon Writing Circles at non-profit writing school The Porch.
- Created the Miami Lorem Ipsum Generator.
- Shared my love for wellness by teaching bi-weekly Restorative Yoga classes at Om Movement and Green Monkey Yoga, focusing on creating a space for community healing.
- Partnered with O, Miami for “Om, Miami” event at Om Movement Yoga Studio for a poetry and yoga workshop.
- Proud recipient of both the Girl Scout Gold and Silver Awards, as well as the President’s Service Award for long-term commitment to community impact.
- Passionate supporter and former volunteer of The Underline Collective, Radio Lollipop, and American Red Cross.